More than 2 million Oxo cubes are sold every day, and half of UK households use them to add extra flavour when preparing meals for their families.
Premier Foods said yesterday that the cubes have had notches carved out to resemble an 'X' shape to mark the new Oxo Factor marketing campaign which begins this month.
This set was purchased for a baby shower. It came in very nice packaging. The set is made nicer than I ever expected. It has a heavy bottom so it does not topple easily. Perfect for a little one. I was surprised how well constructed these bowls and dish, fork and spoon were. I also purchased the sippy cup and 2 extra bowls with lids. They really are nice and know they will last. The mother to be had some inexpensive, not made very strong dishware on her registry. She was delighted when I chose this nice OXO set for the new baby not here yet but soon.
Oxo's marketing manager Libby Newcombe said that although the new format will begin life as a limited edition there was a strong chance that the new shape could permanently replace the cube.
Oxo Good Grips kitchen and herb scissors come with stainless steel blades with micro-serrations easily cut through cardboard, twine, meat, vegetables and more. Herb stripper effectively removes fresh herbs from tough stems.
Blades separate for thorough and easy cleaning. Soft, cushioning pads on the grip absorb pressure while cutting.
5.2.1 North America Oxo-Alcohol Consumption by Application
The OXO Good Grips Deep Clean Brush Set is a great little set of brushes that will replace that worn out toothbrush you use for cleaning little corners and the like. With stiffer bristles, and a grippy angled handle these little brushes will go places a toothbrush cannot. The stiffer bristles will stand up to quite a bit of force and really get the gunk out of cracks and corners. The tapered brush even has rubber corner cleaner for those really hard to get clean spots. But what I think is really great about these brushes is how much easier they make it to clean another great Cool Tool, the . I purchased the Rikon garlic press based on a review on Cool Tools. The review indicated that is easier to clean the many garlic presses and this is definitely true. Easier does not necessarily mean easy though. Then I got the OXO brush set. The straight bristled brush makes clean-up of the Rikon garlic press a breeze. I was so pleased to find two Cool Tools working together to make my life even easier.
5.2.2 Europe Oxo-Alcohol Consumption by Application
I worked in advertising for a long time, so the concept of product placement is not lost on me. For example, could Glad possibly feature their products any more than they do on Top Chef? It seems like every other shot focuses on a box of Glad bags. Perhaps OXO has a sponsorship deal with Food Network (aren’t we suspicious!), but I haven’t noticed any mention of it, and the Pop Containers’ appearances have been pretty subtle. I just happened to notice them because I’m crazy mad for these things!
5.2.3 China Oxo-Alcohol Consumption by Application
5.2.4 Japan Oxo-Alcohol Consumption by Application
Each year, OXO continues to support the organization by donating $100,000 to Cookies for Kids’ Cancer. This year OXO is also working with bloggers to showcase cookie recipes and will donate $100 per blog post in support of the cause. OXO is highlighting cookies from Dorie Greenspan’s new book, , which features over 200 recipes from classics to brownies to savory cookies.