The advertisement reflects a growing trend amongst many retailers who are increasingly choosing to do away with gender in how they organize toys within their physical stores and online. Last year, Target and the official Disney store in brick and mortar locations, while Amazon and Toys “R” Us did the same digitally. Target followed up on their new policy this year with a promo for Captain America: Civil War toys featuring a girl Iron Man taking on her male friends.
Under this ten year Agreement, Toys R Us agreed to abandon its own operational websites, and migrate its online presence to Amazon's site. At that site the parties would create co-branded toy and baby product stores, jointly bearing the Amazon and Toys R Us marks. These stores would sell products selected and purchased by Toys R Us, which would own the inventory it determined to offer for sale on the site. Fulfillment and customer service would be supplied by Amazon. Amazon would also be responsible for site development and maintenance, including the site's 'look and feel.'
|Amazon Sex Toys||